Recently one of my good childhood friends asked me if Close To My Heart would be a good fit for her. My reply was that for the most part, I am thrilled with the company & products. They bend over backwards for you, their support, training & business tools are fantastic, but with most endeavours, there are good and bad points.
I have only good things to say about the company, itself. The bad points have more to do with whether this can fit into my own personal life, which I am still feeling out. To be honest, I have found that my kids schedule has pulled me away from achieving my immediate goals, unfortunately. This has been a disappointment to me, as I really wanted to grow this business into success. So far, it has been rather slow going.
A lot of it comes down to your personal network of friends who are interested in scrap booking. You will depend on their schedule & their word-of-mouth advertising to start until you can build up your network. If you have a larger network of people interested in scrap booking, then you will have a stronger start. If your network is available in the daytime, then you will be able to book daytime events, but if your network works, then you will need to make time in the evenings.
For me, I have found that when I have invited my friends to get together for a gathering, we have so much fun. There really is little sales pitch. It is really just showing them the products available. They will love the products too, because there is no doubt, it is great product.
The difficulty comes in to being able to convince others to host their own gatherings, which is important for this type of home gathering business to grow beyond your friends. Because my friends’ schedules seem as hectic as mine, I am finding, it is extremely difficult to get others to commit to future engagements. They all seem excited to attend and want to be informed of future dates, but on the actual evenings when I book a card making party only 1/2 can fit it into their schedules.
Everyone is quite happy to pay for supplies for an evening workshop but hesitate when it comes to purchases for their own personal scrap booking because of busy schedules. You will make a little money on commissions from the CTMH supplies, 22% to be exact. But in order to increase the percentage on commissions, you really need to have lots of parties with sales & find others to become consultants in your down line.
The ideal model, actually, sounds like a ton of fun with having teams of consultants for support & camaraderie all centered on scrap booking. But you have to find those scrappers, which can be a little like finding a needle in a haystack. I, personally, wish more people would find the time to get creative as it has so many benefits plus would be a ton of fun to be involved with. But the reality is that the majority of people don’t make creativity a priority, unfortunately.
On the other hand, the kid market has huge untapped potential, as most busy parents will spend money on their children’s creativity. So, if you like teaching children, this would be a fantastic place to start.
All in all, it really comes down to how much you are willing to put into it and to adjust your expectations accordingly. If you are looking for a moneymaker, then you really need to put a lot of effort into building your network and have to be a good self-motivator with entrepreneurial skills. If you are looking for a fun thing to do, it makes a great social hobby. The 22% on sales doesn’t really account for the time it takes to prep but you will be able to cover your costs. Or, if you just want discounts on your own personal scrap booking supplies, then it will work for that too. You will need to spend $330 every 3 months to maintain that 22% commission or $110 every 3 months to be a junior consultant and get 10%.
For me, the starter kit at $140 was just a small investment to see if it could work into my life. You will need to expect to spend some more money to build your kit, buy some extra tools for group workshops, or to pay for hosting events with drinks, etc… Overall it has been worth it and I have learned a lot, even if it has been a slower business start. It has been fun, anyways, & makes a great excuse to get creative with friends.
Filed under: CTMH Scrapbooking | Tagged: Close To My Heart, consultant, entrepreneur, home business, scrap booking, scrapbooking | Leave a Comment »